It's a simple tagline for James Gunn's Guardians Of The Galaxy movie: "You're welcome".
Rounding a week when it'd be fair to say that the trailer has firmly put the film on even more people's radars, Marvel has now released the first poster for its upcoming Guardians Of The Galaxy.
The top half, as you can see, plays up Marvel's credentials. The bottom? That'd be the bit where we get the quite wonderful 'You're welcome' tagline. It's a mix of hard sell and quiet confidence right there.
The film arrives in cinemas on August 1st. And here's that poster for you...
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"From the studio that brought you" - typically the battle cry of people who are worried no one will want to see their movie.
That being said, I can't wait to see this movie.