Sony Pictures is developing a Barbie movie that will embrace the toyline as an image of female empowerment.
Holy Malibu Dream House, Ken, stop the convertible…because Barbie is getting a movie!
As reported in Deadline, Sony Pictures has inked a deal with Mattel to adapt the Barbie toyline and her whole treasure trove worth of universe-building and fashion-adoring characters to the big screen. Apparently expected to be a new “global franchise,” Barbie will be imagined as a live-action comedy.
No writers or director are yet attached, but the picture will obviously be a priority for Sony considering that studio chief Amy Pascal apparently oversaw the deal herself alongside production president Hannah Minghella. The movie is also being produced by Walter Parkes and Laurie MacDonald, who are overseeing the Men in Black reboot for Sony.
For Barbie, Deadline reports that Parkes and MacDonald won Mattel’s interest when they pitched the film as a story of empowerment for women, basing this off of Barbie’s 150-plus career clothes that she has been accessorized as for decades. This will allow a skilled protagonist who helps people over what is envisioned to be multiple movies in a franchise deal.
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