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Colin Firth’s Kingsman Has New Mission: Target Fifty Shades of Grey

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NewsDavid Crow8/6/2014 at 4:20PM

Matthew Vaughn's new spy action-comedy, Kingsman: The Secret Service, moves to Valentine's Day weekend to battle Fifty Shades of Grey.

Previously locked in for its October 24th release, the upcoming Matthew Vaughn and Colin Firth film, Kingsman: The Secret Service, has found a new objective with a move to February: takedown Fifty Shades of Grey.

In a surprising shift after the previously released trailer and well received Comic-Con footage, the new spy action/comedy has been moved by 20th Century Fox from its October release to the weekend of February 13, 2015, a date that it so happens to now share with Focus Features’ Fifty Shades of Grey.

Fans of the Mark Millar comic book source material on which Kingsman is based might be disappointed, but it probably will prove a savvy move on the part of Fox. Historically, action movies have tended to do well on Valentine’s Day weekend as male-targeted counterprogramming for those going stag during the weekend of romantic dramas (or at least lusty ones in 2015’s case).

Matthew Vaughn has made some of the most entertaining action movies and crowd pleasing escapist flicks of the last decade. Having cut his teeth thoroughly as a producer on many of Guy Ritchie’s early gangster dramedies, including Snatch, Vaughn graduated to being a director with his own uproarious style as seen in Layer Cake, Stardust, Kick-Ass, and X-Men: First Class. Now with Kingsman: The Secret Service, Vaughn has returned to comic book inspiration again (from Mark Millar no less) and has thrown in a dash of Colin Firth. Of course, it looks interesting.

Kingsman: The Secret Service also stars Michael Caine, Samuel L. Jackson, Mark Strong, Jack Davenport, and Sofia Boutella, and they will all be present come Valentine’s Day.

Fox also moved a Poltergeist reboot that was supposed to come out on the contested February release date to July 24, 2015.

Variety

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