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Paramount to Turn World War Z and Star Trek Into Darkness Into Double Feature

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NewsDavid Crow8/28/2013 at 2:47PM

The summer movie season may be ending, but Paramount wants you to bask in it one last time with a 2-for-1 deal on their biggest tent poles.

The summer may be winding down as Labor Day approaches, but Paramount is determined to give audiences (and their coffers) one more week in the big budgeted sun. The studio has announced plans to double bill their warm weather tent poles, Star Trek Into Darkness and World War Z, for a week of special screenings in select AMC, Regal, and Carmike theaters around the country. The double feature will be offered in both 3D and traditional 2D formats, all for the price of ONE ticket.


 
This Grindhouse-esque play, which shall begin Friday and last until September 5, will breathe new life into the most successful Brad Pitt blockbuster to date. Despite online skepticism and snarking, World War Zreceived mostly favorable reviews and $526 million worldwide. Also, as the picture is less than $2 million away from crossing $200 million domestic, this rerelease will allow it to cross laughing all the way to a potential sequel. Meanwhile, Star Trek Into Darkness has grossed $458 million, and despite some controversy in the fan community, it has already forwarded the series for a new sequel that may even shoot next year.
 
But before looking on to new horizons, you have the chance to look back at two of the more popular summer 2013 entries.
 

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