Fantastic Four: "it has an intensity that you may not expect"

Last week, 20th Century Fox finally released the first trailer for Josh Trank's reboot of the Fantastic Fourseries. Given there'd been something of a publicity blackout before that, it was perhaps unsurprising that so many people viewed the promo. By last count, over 42 million had watched it, the record for a trailer from the studio.

Simon Kinberg, the producer and writer of the new Fantastic Four film, has been chatting to Entertainment Weekly, and admitted "we took our time with that trailer."

"What we were trying to tell people was: here’s the tone of the movie," he explained. "My favorite trailers are the ones who set the world, the tone, the voice of the movie, without telling you too much about the story."

Kinberg said that they also wanted to get across just how different this Fantastic Fourfilm was from the previous two. "It's much more akin to what the Ultimate Fantastic Four series did," he added. "This is a Fantastic Four movie that takes character seriously, that has hard-tech science-fiction, and it has an intensity that you may not expect from this franchise."

Fantastic Fourarrives in August.

EW.