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Check Into Hotel Oldboy

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NewsDavid Crow9/19/2013 at 12:42PM

New viral marketing ad for Spike Lee's Oldboy offers viewers first rate accommodations in a hotel you will never, ever leave.

If life has gotten too hard, too unbearable and you need a break, feel free to check into “Hotel Oldboy.” However, you should be warned that once you check in…you may never leave.
 
In a clever bit of viral marketing, Film District has released the travel “brochure” of what one can expect from the accommodations enjoyed by Josh Brolin in November’s Oldboy. In the new Spike Lee film, residents will anticipate the finest of services from onsite medical care to the comforting knowledge of being under 24/7 surveillance and security. It really may be a lifetime of learning, as Brolin’s Joe Doucett spends a wonderful 15 years at the establishment!



Check out the whole brochure HERE.
 
Oldboy is a remake of a 2003 South Korean picture of the same name that was directed by Park Chan-wook, and was based on a popular Japanese manga. In the story a man (Brolin) is mysteriously and inexplicably imprisoned within an insidiously comfortable hotel room for 15 years where he is not even allowed to kill himself. Eventually, he is set free by his mysterious captors, but on a quest for vengeance, he learns his suffering has only just begun.
 
The American film stars Brolin, Elizabeth Olsen, Samuel L. Jackson and Sharlto Copley. Oldboyis scheduled for a November 27 release date.
 
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