It's now 50 years since President John F Kennedy was assassinated in November 1963, and the fateful day's events are still regularly dissected in the media. A new viral marketing campaign for next year's X-Men: Days Of Future Past weaves mutant lore into that moment in history, suggesting that one Erik Lehnsherr was spotted at the scene of the crime - his presence could even explain the oft-discussed Single Bullet Theory.
Leaving aside the question of whether the timing of the campaign's necessarily in the best possible taste, it has to be said that the trailer and accompanying website (The crooked Bullet) are exceptionally well done, and dovetail neatly with the Cuban Missile Crisis setting of X-Men: First Class and the Richard Nixon era we'll see in Days Of Future Past.
Is Lehnsherr guilty, or has he been framed for one of the most infamous crimes in American history? We'll just have to wait and see. Thanks to Geek friend Clinton O'Shea for bringing the campaign to our attention.
X-Men: Days Of Future Past is out on the 22nd May in UK cinemas.
Like us on Facebook and follow us on Twitter for all news updates related to the world of geek. And Google+, if that's your thing!